Hey everyone, I wanted to express how important titles are today. I recently had someone ask me if I could check their Amazon auctions to see if they were up to par. They were great auctions but the title was blah and plain. They were titles that could even be overlooked or even forgettable. This individual had things like “knife for sale” or “coffee pot”.

The problem was; the coffee pot was a kettle and was very old. It was probably worth some money since it was made in the early 1900’s. The knife was a prop survival knife from Rambo the movie(another great item poorly explained in the title). He didn’t know why the items were not selling. He could have easily sold the kettle if he said something like “1902 antique kettle in great condition”. Thankfully, I helped him out and sold his items next time around with a great title. You have to tell as much as you can in the title.

The title is what gets your customer to your auction or item page. Even on a website, make your item titles catchy and detailed. This is the only sure way to bring targeted traffic to your items. For instance, someone looking for a coffee pot would never click on an auction title like; “1902 antique kettle in great condition”. But an antique collector would be interested. And the other way around; the antique collector would probably not click onto a title like “coffee pot”.

You have to think of how you would search for something if you were looking for something specific. After all, the words in your title are the keywords that the search engine would find. Try to put words in your title that you know someone looking for that item would specifically search for in the search engine.

Putting item specific keywords in your title is the key to having the most targeted people visit your item/auction page. This alone isn’t good enough though. You have to be witty and think of a unique, eye catching title. Try and be original and don’t copy anyone. People seem to click on to catchy titles they haven’t seen before.

It’s almost like the “been there, done that attitude”. If they have seen one, they have seen them all. Make your titles something new that nobody has ever seen. Find a formula that works and stick with your originality. Originality can make you stand out among the rest as a seller. Even if you are a new seller; nobody will ever know if you can come up with some keen and descriptive auction/item titles.

I have seen so many new sellers steal another seller’s idea for a title. The problem is; the title they stole was boring and not very descriptive. Boring titles will not sell a thing. It’s a rarity when a new seller comes along with “the same old’ same old’ ” and goes on to succeed. Be your own person and think of everything you do own your own.

It’s okay to see what others are doing. Everyone likes to see what the competition is doing. It’s a very important part of your business to see what your competition is doing. This way you can get a step up on them. Do everything you can to out-wit your competition. But, stay within the realm of originality.

Think about it, you don’t see newspapers always using the same headings or titles. You may see an advertisement phrase for a while but something new always comes a long. They try not to use the same titles because the customers would get bored. They would think they were reading the same stuff all the time.

That’s like your auction titles if they were the same. The customers wouldn’t click on them because they would think they were going to see the same old stuff. Do something to draw them there. Get them to believe they are going to see something new and fresh if they click onto your auction/item. Titles are your advertisements.

Thanks for reading!